Why do you need Plastic Surgery SEO? Imagine you’ve just done some of your best work ever for a client, and she looks a million dollars. Then she never goes out again. She will know herself that she’s beautiful, but if she’s not going to let others see just how stunning she is, you may wonder why she made the effort at all.
The same can happen with your website if you don’t have effective Search Engine Optimization (SEO). That’s getting to the top of the search engines organically, for all your chosen search terms, and then keeping it there. Once it’s right, it’s the most cost-effective way of delivering new patients to your practice.
The importance of Plastic Surgery SEO
You’d expect the number 1 result for any search term to get more clicks than any other, right? But do you realise just how many more clicks the number 1 results get than even others further down the first page?
Have a look at this recent study:
The number 1 result gets more hits than even numbers 2, 3 and 4 combined. And if you’re outside the top five, you’re nowhere. The average click-through rate for positions 6 and onwards is less than 1% each.
That’s why it’s so important to get right to the top of the pile. That’s why it’s so important to choose the right people to get you there. That’s us.
How we make you Number 1
Our Plastic Surgery SEO package is as good as it gets. From the very moment we begin your Plastic Surgery Website Design or website takeover, we work on optimizing every single aspect of it, to ensure it gets to where you need to be and deserve to be.
We’ve already got the keyword research done for all major cities, so we know the terms you should be targeting most. We’ll also define the search terms for any specialist procedures you offer too, so we can also get you to number 1 for those.
Here’s what we do:
- Text content optimisation – Content is still king. We write new text content or re-write existing content according to latest SEO best practice and avoiding outdated techniques like keyword stuffing. You’ll end up with content that users like, and that search engine spiders like too.
- Image optimisation – You’d be surprised how often this is overlooked, or deliberately omitted by other SEO companies. But it’s crucial too. Web spiders don’t really like images – they just see a mass of colour and can’t really tell what it is. We make sure all file names and alt tags are optimized. Your SEO will vastly improve when the spiders see a gallery of images called patient 1 breast augmentation before, patient 1 breast augmentation after, and so on, instead of image 1, image 2, image 3, etc.
- Blogs/News items and Social Media integration – Regularly adding new content to your site is crucial to show Google and the others that it’s still ‘alive’. So too is social media activity, as it’s a brilliantly effective way of driving traffic to your site. We look after all that – and much more too.
Then there’s the more technical SEO work:
- Google Analytics set-up (if not already completed)
- Directory submissions and optimizations
- HTML sitemap creation and optimization
- Sitemap.xml (RSS format) creation and optimization
- Optimized meta tags for all pages
- Google/Yahoo/Bing webmaster verification
- URL Optimization
- Optimized folder structure(s)
- Making logs access available for search engines
How we keep you at No. 1
Once all that’s done – it’s just the start of it. Plastic Surgery SEO is an ongoing process that needs constant attention and takes the time to get results. Google and the other major search engines make hundreds of changes each year to their algorithms, and any one of them could affect your rankings, so you need experts to keep on top of things. That’s exactly what we’ll do for you, each day, each month, and each year you work with us.
Our big promise to you
Our big promise to you is that we will only work with you in your city or metropolitan area. This makes us different from others who boast about how many plastic surgery practices they already work with. Ask yourself this: how can they be delivering for them all?
If they tell Practice A that they’ll get them to number 1, how can they tell Practice B and Practice C the same? Something’s got to give somewhere.
We instead guarantee you area exclusivity. No matter where you are, you’ll be the only one to benefit from our work in that city. We couldn’t do it any other way.
To make sure that you’re the one that benefits from our Plastic Surgery SEO work, and not somebody else in your city, contact us today for your FREE consultation.