A 2016 survey by the American Society of Plastic Surgeons found that 50% of U.S. plastic surgeons regularly use social media to promote their practice. This leads us to ask two questions:
- Are they using social media as effectively as possible?
- Why aren’t the other half using social media at all?
The simple fact is that using social media has become a way of life for the majority of adults in your area. These social media users are YOUR potential customers. By not reaching out to them on Facebook, Instagram, etc., or by not reaching out effectively, you are potentially losing out on thousands of dollars each month.
Here are some vital things to consider with regard to your social media strategy: